Enjoy Language within Tourism

A transfer of the project “Love Language”, coordinated by BEST


Tourism is a rapidly growing sector in Europe, one of the largest employers, and makes a vital contribution to the economies of communities.

This project aims to make a useful addition to the training of tourism workers by adapting, testing, disseminating and mainstreaming language learning materials using informal learning still regarded as innovative or little known in many areas. The content of the languages taught will be related to work in tourism.

Aims and target group

The overall objective of the project is to enable young male workers in the tourism sector with particular “foreign language learning resistance” to establish their “enjoying language” by increasing their interest in and uptake of foreign languages and to improve their participation in the life long learning society.

In order to achieve this, the specific objectives are to develop foreign language training methodology and concepts by employing learning contents that reflect the personal preferences and interests of the target group, such as tourist attractions, useful phrases etc., to attract participation and increase motivation for learning a foreign language.

However, learners do not only gain access to a foreign language, which improves their technical skills, they also expand their intercultural communication skills and social competence.

The courses are tested continuously with teachers, worker’s representatives and tourist entrepreneurs during the project and are freely accessible. The project is disseminated to non-partner countries through the partners’ extensive networks.


Another important objective of the project is to develop a Handbook and a Methodological Tool Box containing sections for the special requirements of the main target groups, which are entrepreneurs in the tourism sector and people working in the tourism sector.

EU-Program: LLP, Leonardo da Vinci TOI
Coordination: Folkuniversitetet Kursverksamheten vid Lunds Universitetet (SWE)
Contact: Karin Kronika
Duration: December 2011 - November 2013
Website: www.enjoy-language.se
This project has been funded with support from the European Commission. This publication reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.