REACH the hard-to reach:

how to engage young learners in workplace training via mobile assisted learning


Unemployment figures for young low educated people in Europe are alarmingly high and it is particularly this target group who shows low participation rates in education and training for the job. These young people shall be reached by VET methods which are more motivating, joyful and efficient in the preparation for a labour market (re-)entry than conventional teaching methods.

This project is a transfer of the successful eTEN project "BLOOM-bite sized learning opportunities on mobile devices" (2008-2009 and adapts the existing measures to concrete them for VET by including linguistic, sociological and cultural aspects.

Aims and target groups

Attractive multimedia learning units on basic skills and customer care, which are offered via mobile device, help VET teachers, trainers and counsellors to attract increased motivation and participation among young learners. This leads to an improvement of low-level educated young learners’ skills in the selected work sectors tourism, health care, construction and food production in the four target countries of the project: Norway, Italy, Spain and Turkey.

In the long run, educational providers will be able to introduce the new didactic concepts and technological materials into their daily practice for the disadvantaged young learners’ benefit. Learners themselves will have access to use the REACH learning units via the REACH platform to increase their skills and employability chances.


  • REACH Mobile Learning Units to empower young learners in selected work sectors by improving their workplace related basic and customer care skills
  • REACH Didactic Guidelines for teachers, trainers and education (HR) managers in VET, showing how these new approaches, contents and tools can be implemented in daily learning or teaching practice and which competences can be improved
  • REACH Implementation & Exploitation Concept to show models and structures for the sustainability of REACH results in the target countries
EU-Program: LLP, Leonardo da Vinci TOI
Contact: Karin Kronika
Duration: October 2011 - September 2013
This project has been funded with support from the European Commission. This publication reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.