BEST Institute for vocational training and personal training GmbH


Use of triple bottom line sustainability framework in rural wine entrepreneurship

Rationale and Motivation

Wine SMEs in the rural areas of Europe already feel the market pressures as global competition intensifies and economy fails to support growth. Consequently, the SMEs are running into a deadlock and could suffocate by bigger players, unless they face the challenge of adopting sustainability strategies and linking them to their operational excellence programmes to optimise the consumption of all resources used in their adding value processes. While organisations primarily focus on profit, sustainable organisations are committed to measuring and making key-decisions based on measures that focus on the Profit, the Planet and the People. These represent the three pillars the Triple Bottom Line (TBL) framework is based on, a sustainability business model suitable for every organisation, regardless of its size. In this sense, all entrepreneurs and stakeholders are an integral part of a successful implementation of the transition to TBL, including the wine producers, public authorities, local communities and training providers.

Aims and Target Groups

UseWine aims to lead European Wine SMEs to sustainability, by guiding them through the adoption of the TBL model. It will develop the TBL skills of training consultants, wine SME leaders and stakeholders, whom will have the know-how and tools to promote and implement this business model in their countries.

Partners and Outcomes

A consortium of 10 partners from Cyprus, UK, France, Spain, Romania, Portugal, Poland and Austria, with relevant knowledge, skills and expertise,, will develop the following outcomes:

  • UseWine Framework and practices, a baseline to measure change and impact
  • UseWine Curricula based on TBL business framework and its three dimensions of performance: social, environmental and financial
  • UseWine Pedagogic Materials with information on the TBL framework with case studies, case studies, best practice examples and tools
EU-Program: Erasmus+, KA2, Strategic Partnership for adult education
Coordination: DekaPlus Business Services Ltd. (Cyprus)
Contact: Karin Kronika
Duration: September 2014 – August 2017

This project (projectn° 2014-1-CY01-KA204-000269)has been funded with support from the European Commission. This publication reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.