BEST Institute for vocational training and personal training GmbH

Silver Travellers

Silver Travellers – supporting SMEs to reach and attract elder travellers by innovative structural and educational methods

Europe’s population is getting older. The share of people aged 65 years and over is increasing in every EU Member State, EFTA and candidate country (Eurostat ’17). Turkey, e.g., is one of the world’s youngest countries, but it is among the top 10 in the world’s fastest ageing. The situation of demographic change is similar in the other partnering countries in this project: Austria, Latvia, Spain, Italy. Correspondingly, growth rates for travellers over 65 years have been increasing over the years – and are even higher than those of other age groups (Analyse Lifestyle 2017). In addition to this, the tourism sector needs improvement based on new educational approaches and instruments that the “Silver Travellers” project wants to provide in order to upgrade respective customer services offered.

SILVER TRAVELLERS aims at providing access to formal education contents that can be used via mobile learning through the development of mobile learning and professionals’ key skills learning material which is relevant for the labour market and considers the usage of European Instruments (ECVET/ECTS). The project wants to help close an existing gap in the provision of modern technology learning in the rural tourism sector regarding new market challenges.

EU-Program: Erasmus+, KA2, Cooperation partnerships in adult education
Coordination: Trabzon Üniversitesi Turizm ve Otelcilik Meslek Yüksek Okulu (Turkey)
Contact: Karin Kronika
Duration: September 2019 - August 2021

This project (project n° 2019-1-TR01-KA202-075158) has been funded with support from the European Commission. This publication reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.